After almost 2 years here... I still don't understand the advertising concepts in the UK. Commercials, print ads, fliers, etc... They make no sense to me. In fact, I find them annoying.
Take for example, the sight of this when I got off the tube the other morning:
It's an advertisement for Gym Box, a new high-end gym up on the Strand. The last thing that comes to mind when I see a guy dressed in a plastic gold suit (on stilts) is going to the gym. Once I see they are advertising for Gym Box (men handing out fliers are not in the picture), the only thing that comes to mind is that (a) the place must be a rip-off if they can afford to stick this guy out on a sidewalk, or (b) they spend all of their money on advertising concepts and nothing on equipment.I know you marketing buffs out there are likely to say "hey, but at least you remember it now... it stuck in your mind...." Right it did; I know never to go there on the basis of the picture above.
posted by Rino @ 6:18 PM
2 Comments:
Perhaps you're not their "target market."
Hello, blogwalking from expat-blog. I'm Indonesian stranded in Scotland, and just like you, I spend everyday finding amusing things that we normally don't do or do the opposite way.
Cheers!
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